Category: Miscellany

One disadvantage, among several, of being a gentleman of leisure – which is a kinder way of saying, “unemployed” or “prematurely retired” – is that when you are spotted walking your dogs every morning at the sporting Club that you’ve been a longstanding member of, idle minds construe, as idle minds are prone to, that if there is someone still sprightly enough, despite all physical evidence to the contrary, to keep in check two Beagles with minds of their own and wild adventure in their hearts, then there goes someone supremely qualified to take up golf – the one sport guaranteed to keep gentlemen of leisure out of the hair of their family members (most notably, their wives) for at least a few hours a day and, with a little bit of encouragement and false flattery, several in the week.

As any casual reader might have culled from the preceding sentence, I’ve not been an advocate, enthusiastic or otherwise, of a game that requires one to repeatedly strike a tiny ball and then go ambling after it over dale, downs, sand-traps and the occasional pond, till a final series of premeditated and painstakingly executed nudges takes it into a hole that even Alice would have been reluctant to venture into despite the promise of Wonderland – a masochistic operation conducted not once but 18 times, invariably accompanied by warning shouts, agonised groans and screamed epithets and, on occasion, twisted necks, painful backs and feelings of severe self-doubt.

But all that was before the keen eye of a predatory Pro spied me walking my Beagle girls one ordinary morning and conjured up an alluring vision of yours truly in Adidas polo-T, Blackberry khakis, Nike Tech Swoosh cap and Reebok two-toned golfing shoes, swinging a Callaway Big Bertha with swashbuckling abandon and effortlessly sending little white balls to distant places where, on a clear day when you can see forever, the sky meets the horizon – a slideshow seductive enough to crumble the hard-shell, crustacean resistance of decades and lure me to the Club’s state-of-the-art driving range, stick in hand and gleam in eye.

One session of 55 minutes was enough for me to eat humble crow – not one but a murder of them – and retract every pompous and derogatory remark that I might have made about the game, including adages that my unjustifiably supercilious attitude made me particularly partial to, like: “Golf is popular simply because it is the best game in the world at which to be bad.”

Or, as P.G. Wodehouse once wrote: “Golf, like the measles, should be caught young for, if postponed to riper years, the results can be quite serious.”

This absolute retraction comes after 55 minutes of agony, as much for me – bending, picking ball, placing, straightening, crouching, swinging – as for a surprisingly patient Pro, who, as he saw a ball stutter drunkenly off the tee to die ingloriously at his feet; or disappear into areas unintended and uncharted; or resolutely stand its ground, unperturbed and untouched, even after several vigorous swings of a wildly wielded No.6, must have begun to question the sanity of having persuaded me to take up the game when, ten minutes into the session, his every professional instinct was telling him he shouldn’t have. And while I was engaged in unimaginable, uncoordinated bodily contortions, he must have silently wept with frustration at my inability to understand and execute one fundamental golfing premise – that the ball is there to be hit, not air-kissed, air-brushed, or just plain ignored.

Lesson learnt.

“Golf is a fascinating game; it has taken me forty years to discover that I can’t play it.”

Since his passing on November 17, 2018 at the alleged age of 90 – and I say ‘alleged’ with deliberate intent because, even in repose, Alyque Padamsee had to be his typical, unpredictable self, his actual age either 87 or 90, whichever be your best guess – innumerable paeans have been written about him – Alyque, the advertising god, the communications guru, the film and theatre personality – and though they bear repetition, I would rather remember him from a more personal perspective.

I had the privilege of working for him for seven years, four of them at the relatively safe flying distance of 1660 km., or 2 hours 35 minutes, and three in rather closer and significantly more dangerous proximity, just yards or, given his long strides, a 20-second walk, from the corner office he co-occupied with a rowing machine on the 12^th floor of Express Towers, Nariman Point, Bombay. And if there’s just one thing that I am truly thankful to Alyque for, it is for insisting, under an unsaid but palpable threat of dismissal (Alyque was never one to sweeten the pill when he was determined to have his way, which was more often than not), that I transfer to Bombay, albeit on terms that, at the time, seemed more punishment than reward. His insight: a Bengali is much better at his job outside the comfort zone of Calcutta, (which was why, during his reign, no Bengali had headed the Lintas Calcutta office before me). And so, it was for this Bengali, too. As it was for my wife, Samita, who found opportunities to pursue her calling as a painter, as well as both recognition and commercial success, within months of arriving in Bombay. So, contrary to all astrological predictions that our relocation would last no longer than a year, we stayed for 19.

Alyque had keen insights not just about people, as consumers, but people, as people. The first helped him create iconic advertising campaigns. The second, to spot and nurture talent. As Kabir Bedi says in an interview on YouTube, he owed his break in advertising, theatre and films – in fact, his entire career – to Alyque. As, indeed, did many others – copywriters, film makers, models, actors, authors – such was Alyque’s innate ability to spot creative potential and having once discovered it, coax it out of you by methods both fair and foul, encouraging, supporting, demanding, berating, yelling, screaming, pressuring until what he thought you were truly capable of was literally pulled out of you like a painful tooth extraction. But, though Alyque had all the time in the world for inherently creative people, he did not suffer fools – by his exacting standards – gladly, if at all, particularly, if you acted smarter than you really were or pretended to be someone you were not. Then, he could be as ruthless and avenging as a God straight out of the Old Testament.

In office, Alyque was on a perpetual adrenaline high, calling back-to-back meetings, participating in, if not dominating, creative brainstorming sessions, charming clients that were special to him, rushing into rooms and places where you’d least expect him to be to surprise check housekeeping standards or whether the picture he’d wanted framed just-so had actually been framed just-so. After office hours, however, he was a completely different person, more so when he visited Calcutta once a quarter. Of the two evenings he normally spent in the city, he rigorously kept one for his old theatre friends – Shekhar Chatterjee, Utpal Dutta, Badal Sarkar, to name a few – some local journalists he was close to (during my time, M.J. Akbar) and any artists, poets or writers that I had acquaintance with or could get hold of at short notice for a home-cooked meal. (Alyque was an absolute Shylock when it came to spending money, his annual “Bhelpuri and Beer” Christmas Eve dinners at Christmas Eve, as his building was named, was literally just that – bhelpuri and beer plus Christmas carols at the stroke of midnight). Then, would follow many hours of invigorating, mind-expanding, thought-provoking discussion on contemporary art, theatre, film and anything else that might have recently caught his fancy, underlined by Alyque’s irreverent and often cutting humour. The second of the two evenings was for office employees, when, as a rigorous diktat, no work was ever discussed and Alyque was at his funniest best, reinforcing in the young minds of Lintas Calcutta that there was no finer place to work in, as indeed, there was not.

Though Alyque was a god of many things, he held the firm belief that the devil lurked in the details. This made him meticulous to a fault. Wherever he went, a small yellow pad accompanied him in which he would jot reminders, in a spidery, often indecipherable, hand. If you thought they were for himself, you were only partly correct. At the end of the day, a copy of the relevant page would be on your table with delivery dates you had committed to and, thereafter, every morning there would be a call from him, or his secretary, Lalitha, enquiring about progress till the item was finally checked off the page to Alyque’s satisfaction. If it wasn’t, or you missed two successive delivery dates, you could rest uneasy that your annual appraisal wouldn’t go too kindly. His total disregard for one’s capacity to remember and his almost evangelical insistence that everything had to be written down was bound to rub-off on the recipients of his wrath when they were not. It is a learning that I must admit has stood me in good stead and to great advantage on several occasions in the years subsequent to my first inculcating the discipline from him. Phone alerts and notifications are a modern-day variation on the same theme.

Advertising god, yes. Communications guru, yes. Showman extraordinaire, yes. Salesman par excellence, yes. Theatre dynamo, yes. But, above all, Alyque was a Life consultant, a change agent for the people who were privileged to have had him as a guide and mentor.